Work

Systems I've built and engagements I've run

Client engagements are named or anonymised with permission. The rest is prior in-house work, reframed around what the system did and what changed.

Selected work

Media · E-commerce In-house

Recommender systems at Seznam scale

Discovery and ranking across 50M+ requests a day: a balanced history-based recommender, clickbait and quality classifiers, agentic content crawlers, and the experimentation framework to prove each change.

E-commerce · SME · Media In-house

Email Machine: an internal tool to a SaaS platform

An email platform that began as a large e-commerce retailer's internal sending tool in 2009 and grew into a SaaS running 100M+ emails a month for 196 e-commerce brands across five countries.

Media · SME In-house

A real-time Data Management Platform

Product strategy for a DMP processing 500M+ user events a day for 50+ media agencies: real-time ingestion, self-service segmentation, and a privacy-first (GDPR) data model.

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