Product Management • AI • Data Strategy

Independent AI/ML builder for your products

I design and build AI/ML solutions (LLMs, RAG, recommender systems, scoring) for e‑commerce, SaaS, and media—from the initial concept to a functional prototype and measurable results.

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Karel Koupil

What I can help you with

Project-based, remote / hybrid, fixed-fee or T&M.

AI/ML Discovery & Tech Design

2–3 weeks
  • Identification of 2–3 use cases with the highest business impact.
  • Approach selection (LLM API vs. custom model, RAG vs. classic RecSys).
  • Architecture design and success metrics definition.

Build & Prototype

4–6 weeks
  • Building a functional prototype (scripts, APIs, integration into existing systems).
  • Baseline evaluation: A/B testing, offline metrics, sanity checks.
  • Team handover (documentation, roadmap for future development).

Audit & Improvement of Existing AI/ML Solutions

Custom timeline
  • Audit of current RecSys/ML/LLM implementations (metrics, data, architecture).
  • Identification of quick wins (e.g., better segmentation, new ranking features, prompt/evaluation tweaks).
  • Improvement roadmap with estimated business impact.

How collaboration works

1

Initial 30-min call

Understanding your business and data.

2

Analysis & Solution Design

1–2 weeks

3

Build / Prototype / Test

4–8 weeks

Featured Work

Product Management | Co-Founder

Email Machine

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Built and scaled an email marketing platform from concept to production. Owned entire product roadmap, from campaign builder to delivery optimization. Implemented data-driven features including A/B testing and segmentation.

Millions of emails delivered | Enterprise clients
Product Management | Scale-Up

Data Management Platform

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Led product strategy for a global DMP serving major media agencies. Built sophisticated real-time data processing and integration infrastructure. Managed data warehouse optimization and established data quality standards.

Real-time processing | Advanced segmentation
Senior PM | Big Data

AI Recommender Systems

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Led recommender systems powering Seznam.cz homepage. Directed product strategy, ML model evaluation, and experimentation frameworks. Collaborated with data science teams to optimize quality for millions of users.

Millions of daily requests | +30% Engagement

Expertise & Focus

Product Strategy

16 years leadership. Expert in defining vision, roadmap prioritization, and translating business reqs into specs.

Machine Learning

RecSys, predictive analytics, model evaluation. Translating ML capabilities into user-facing features.

Email Marketing

Deep knowledge of infrastructure, deliverability, and automation. Designed platforms scaling to millions.

Data Analysis

Transforming raw data into insights. Executive dashboards, KPI frameworks, and A/B experimentation.

Python SQL R Power BI Tableau Google Analytics A/B Testing Product Strategy Machine Learning Big Data

What Others Say

"

Karel's ability to bridge data and product strategy was instrumental in scaling our recommender system. He drives decisions with metrics, not opinions.

Engineering Lead
Seznam.cz
"

As a co-founder of Email Machine, Karel demonstrated exceptional product vision and execution. He understood both the technical complexity and the user needs perfectly.

Co-Founder
Email Machine
"

Karel's expertise in data management and analytics transformed how we approached audience insights. His strategic thinking elevated the entire platform.

Head of Analytics
Media Agency

About Me

I've spent 16 years building products that make data work harder for businesses. It started with a simple observation: most companies have data, but few actually use it strategically. This led me to co-found Email Machine, where I learned that understanding both the technical complexity and the user problem is the key to product success.

After five years scaling Email Machine, I joined Seznam.cz as Senior Product Manager for recommender systems—managing products used by millions daily. There, I discovered the power of combining machine learning with thoughtful product strategy.

What I Do Now:
I work at the intersection of product management, data science, and strategic thinking. Whether it's defining product vision, scaling ML systems, or analyzing complex datasets, my focus is always on impact—how does this decision move the needle for users and the business?

Karel Koupil Casual